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Korean-inspired

Atoboy

NoMad, Manhattan, NY 📍 Maps

Atoboy, meaning "gift" in old Korean, was opened in 2016 by husband-and-wife team Junghyun "JP" and Ellia Park with the radical idea of elevating banchan—the small side dishes typically served free in Korean restaurants—into a full, refined dining experience. It's a place where traditional Korean flavors meet modern techniques and local New York ingredients, creating a unique culinary conversation. Regulars know that while the menu evolves seasonally, the core experience is about sharing and discovering new flavor combinations with rice at the center.

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★ The Legend
Fried Chicken
This isn't your average Korean fried chicken; it's brined overnight in pineapple juice, coated in a crisp tempura-like batter, and served with both a spicy peanut butter sauce and a tangy gochujang yangyum sauce for dipping. It's consistently lauded as perfectly crispy and juicy, a generous add-on portion that many consider the highlight of their meal.
◆ Fan Favorite
Egg (with Sea Urchin upgrade)
This dish features a luxuriously silky smooth egg custard, akin to chawanmushi, topped with crispy gim and heart of palm. Many regulars swear by the optional upgrade of fresh sea urchin, which adds a rich, briny depth that makes this starter truly exceptional.
● Chef's Pick
Sujeonggwa Granita
Chef Junghyun Park's innovative take on the traditional Korean cinnamon and ginger drink, transformed into a granita and served with burrata, lychee yogurt, and walnuts, is a beloved and frequently mentioned dessert.
◇ Hidden Gem
Corn
This dish, featuring corn with Taleggio, bacon, and doenjang, is singled out by critics for its memorable combination of sweet, savory, and comforting flavors, showcasing Chef Park's approach to elevating banchan.
Insider Tip

First-timers often get confused by the prix-fixe menu structure, thinking they need to order multiple dishes per course. Instead, know that the current menu is a 4-course prix-fixe where you select one item from each group, and one of those courses comes with banchan, rice, and kimchi. Going with a friend or two allows you to order different options from each course and share, maximizing your tasting experience of Chef Park's diverse creations.

Every restaurant has its legendary dishes.

Find what to order anywhere →

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