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Fast Food

itsu - Piccadilly

Soho, London 📍 Maps

This is a rapid-fire, health-focused Asian fast-food spot where steamed-not-fried dishes are assembled behind a sleek, high-tech counter. The space is defined by bright pink accents, fresh orchids, and self-service touchscreens designed to get busy city workers in and out in minutes. First-timers should grab a tray, tap their order on the screens, and wait for their number to flash above the kitchen pass.

★ The Legend
Best of itsu
This classic high-street sushi box features a premium selection of yellowfin tuna, Atlantic salmon, and prawn nigiri alongside California crab and veggie maki rolls. Regulars grab this from the grab-and-go fridge for a reliable, protein-packed desk lunch that avoids the heavy, carb-loaded slump of standard sandwiches.
◆ Fan Favorite
Chicken Teriyaki Rice Bowl
A comforting hot bowl of chargrilled chicken glazed in sweet teriyaki sauce, served over a nutritious bed of red and brown rice with seasonal greens and toasted sesame seeds. Regulars always ask for an extra drizzle of the house teriyaki or gochujang sauce from the condiment station to mix into the grains.
● Chef's Pick
Katsu Curry Noodles & Broth
Co-created with acclaimed chef Monica Galetti, this dish pairs hand-folded, steamed rice noodles with a natural, aromatic miso broth crafted from scratch in Nagano, Japan. Galetti designed the recipe to deliver restaurant-quality depth with warm spices and garlic, keeping it entirely free from MSG and artificial additives.
◇ Hidden Gem
Klean Katsu
Most diners default to deep-fried katsu elsewhere, but regulars bypass the heavy options for this lighter version featuring tender, miso-marinated grilled chicken breast instead of breading. It is smothered in a silky, spiced curry sauce over brown rice and vitamin-packed greens, cutting the typical calorie count in half.
✦ Off the Menu
Half-and-Half Base
This off-menu customization lets you swap the standard heavy white rice base of any hot bowl for a lighter, fiber-rich mix of half brown rice and half steamed greens. Simply ask the team at the assembly counter to split the base when they prepare your hot pot.
Insider Tip

Visit any location during the final 30 minutes before closing time. The staff slash the prices of all remaining cold sushi boxes, salads, and poké bowls by 50% to prevent food waste, making it the ultimate budget-friendly dinner run.

Every restaurant has its legendary dishes.

Find what to order anywhere →

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