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American Fast Casual

Shake Shack (Madison Square Park)

Flatiron, Manhattan, NY 📍 Maps

Shake Shack began as a hot dog cart in Madison Square Park in 2001, part of an effort by restaurateur Danny Meyer to revitalize the park and support its first art installation. This original location, which became a permanent kiosk in 2004, offers a unique experience where you can enjoy high-quality burgers and shakes amidst the stunning views of the Flatiron and Empire State buildings. Regulars know that dining here isn't just about the food; it's about soaking in the quintessential New York City park atmosphere.

★ The Legend
ShackBurger
This is the burger that started it all, featuring a perfectly seared 100% Angus beef patty, American cheese, fresh lettuce, tomato, and the signature ShackSauce on a toasted potato bun. Executive Chef John Karangis emphasizes that it's a prime example of simple food executed exceptionally well, with a focus on quality ingredients and consistent flavor.
◆ Fan Favorite
Cheese Fries
These crispy, crinkle-cut fries are generously smothered in a creamy blend of melted cheddar and American cheese, making them a consistently satisfying and crave-worthy side. Chef Dennis Littley highlights them as the ultimate comfort food, simple yet perfectly executed every time.
● Chef's Pick
'Shroom Burger
The 'Shroom Burger is a vegetarian option featuring a crispy-fried portobello mushroom filled with melted Muenster and cheddar cheeses, lettuce, tomato, and ShackSauce. It's highlighted by food critics as a unique and satisfying vegetarian burger that forgoes traditional veggie patties.
◇ Hidden Gem
Shack-cago Dog
Most first-timers gravitate towards the burgers, but regulars know to order this Chicago-style hot dog, made with 100% Vienna® Beef and piled high with relish, onion, pickle, tomato, sport peppers, celery salt, and mustard on a toasted potato bun. It's a flavorful, underrated option that offers a different kind of classic American experience, with the hot dog split and grilled for extra caramelization and crispiness.
✦ Off the Menu
Peanut Butter Bacon Burger
Although Shake Shack no longer offers peanut butter, this was a documented secret menu item that combined peanut butter sauce with bacon on a burger, often described as having a Thai peanut sauce flavor.
Insider Tip

First-timers often just grab their food and look for a bench, but you're missing out on the full experience. Instead, find a spot at one of the outdoor tables, especially those with views of the Flatiron Building. This allows you to truly soak in the Madison Square Park ambiance, making your meal feel like a classic New York City picnic rather than just a quick bite.

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